About Us

The largest independent commercial vehicle dealer group in the UK

About IMPERIAL Commercials
IMPERIAL Commercials is the largest Independant Commercial Vehicle Dealer Group in the UK. IMPERIAL Commercials is also the largest DAF Trucks Dealer Group in the UK. We have 23 DAF Trucks Dealerships, DAF Trucks is our largest franchise partner. We have 28 sites in the UK with a Head Office in High Wycombe. We have 6 ATF sites with a 7th being built, able to carry out VOSA MOT's on Commercial Vehicles they are at ATF Derby, ATF Hull, ATF Peterborough, ATF Bristol, ATF Brimingham, ATF Frome and ATF Norwich is being built .We are owned by IMPERIAL Holdings SA with approximately 51,000 employees worldwide who are responsible for the growth and continued success of the group that began as a motor dealer in downtown Johannesburg in 1948. The Annual turnover is in the region of £6 Billion.
Here in the UK we sell new trucks and used trucks. Our other franchise partners are VW Commercial Vehicles, FORD Commercials, FIAT Professional, MAN Trucks, RENAULT Trucks, NISSAN Commercial Vehicles, ISUZU Trucks and HINO Trucks. We sell all makes parts for trucks and vans including truck accessories. We also offer all makes truck and vans servicing. We sell new vans and used vans. We sell new and used trucks.
IMPERIAL Commercials is committed to supporting truck and van operators to the highest standards, maximising vehicle availability or uptime. We offer a wide range of product and service solutions to meet the varying needs of individual vehicle users.Our intention is to provide vehicle and after sales packages on an efficient, value for money basis recognising individual applications and needs. Many of our 28 locations are open for service for 24 hours, others for extended hours - giving flexibility and optimising vehicle availability. Of just over 1000 employees approximately 400 are technician grades. We have a demonstrable commitment to continuous technical training - for both sales and technical colleagues - including a substantial apprentice programme (currently over 60 apprentices in training).
We also support our customer's interests through industry associate memberships of SOE/IRTE, Freight Transport Association and RMI.

About Our Parent Company Imperial Holdings Ltd
IMPERIAL Holdings Limited is a South African company which has extensive interests in mobility related activities in Southern Africa, Australia, Germany, Sweden and the United Kingdom. IMPERIAL is listed on the Johannesburg stock exchange, the group is run on a decentralized management structure that actively encourages entrepreneurship, innovation and encourages industry specific best practice.

The organisations has three principle trading arms:

  • Logistics
  • Car Rental & Tourism
  • Motor Vehicle distribution and retailing

Worldwide the group has approximately 51,000 employees who are responsible for the growth and continued success of the group that began as a motor dealer in downtown Johannesburg in 1948. Annual turnover is in the region of £6 Billion.
The logistics division operates in Southern Africa, France, Germany, Lithuania, Netherlands and Poland. It runs a fleet of more than 5,000 trucks and has a large fleet of specialist barges operating on the river Rhine. It has a range of specialist subsidiary operations including fresh food distribution in South Africa, a road tanker fleet, a 4PL logistics company and other niche activities.
Car rental and tourism is based in South Africa where the group holds the Europcar franchise and has trading links with National Car Rental and Alamo.
The motor vehicle division is the South African distributor/importer for Citroen, Daihatsu,Hyundai, Kawasaki, Kia, Renault (a joint venture with Renault) Ssanyong and Toyota Forklift.
The retail operation encompasses around 200 retail motor dealerships including a number of Ford dealerships in Australia, Nissan dealerships in Sweden and in excess of 100 dealerships in South Africa including franchises for Volkswagen, Audi, Mercedes, BMW, Fiat, Bentley, Nissan, Jaguar, Land Rover, Honda, Ford, Mazda, Opel, Suzuki, Isuzu, Volvo, Chrysler and Colt (Mitsubishi).
IMPERIAL Holdings accounts are now available for 31/12/12, and the link is under 'Audited Preliminary Results'.

Key Facts

  • 419 million kilometers travelled by Southern African transport fleet last year
  • 5 500 trucks on logistics fleet
  • 500 barges in Germany, transporting 50 million tons per annum
  • One in six vehicles sold in South Africa through IMPERIAL
  • One in every 3 car rental transaction in South Africa through IMPERIAL
  • Supply all team buses to 2010 World Cup

As part of IMPERIAL Commercials new 'What you say makes the difference' campaign, we recognise staff who have gone the extra mile and provided customer service excellence. If there is someone at IMPERIAL Commercials who has made a difference, we would welcome your feedback.
Please email us at

See some of our customer testimonials

"I attended Imperial Commercials Halesowen on the 24th March circa midday, on arrival I was greeted professionally by the service reception team and was passed to a workshop technician. I obviously visit many workshop locations and meet 100's of technicians and workshop staff every year wile carrying out my duties for Fraikin and in a majority of the cases I am often dissatisfied by the level of technical competence, accommodation to work through a technical issue and the general customer service delivery/communication. On my attendance to Imperial Halesowen, the technician who assisted me with a technical appraisal of Fraikin SCA operated vehicle BX09DWV (your own job number 55094) could not have represented Imperial Commercials in a better way, communication was excellent and the way he both conducted himself and with a professional manner, the technical ability was at a level higher that I have been accustom to and every technical request was facilitated without hesitation delivered correctly and in a timely manner, health & safety was maintained throughout and when he came under pressure from fellow workshop staff for use of the workshop area and brake test rollers he maintained his professional approach, kept focused and continued with a high level of customer service delivery to completion of the technical appraisal I needed to conduct. I did not get the technicians name but I trust you will be able to track him down and make him aware of the feedback and what training the technician has had in his career and or through Imperial Commercials has outputted into an excellent and productive manner that your company should be proud of."

Mike Wilshaw Fraikin

About Imperial Commercials read more

Imperial Commercials Derby wins Motor Transport's Repair and Maintenance Workshop of the Year

Imperial Commercials Derby wins Motor Transport's Repair and Maintenance Workshop of the Year Derby-based Imperial Commercials Ltd received a major industry honour at last night's 29th Motor Transport Awards in London, for meeting the needs...

04/07/2014 read more »

Doncaster Phones

Please be aware  all the phone lines & electricity will be down at Doncaster from 12pm for approx. 4 hours   The only available number is 07740771228  ...

12/06/2014 read more »

Well done Rob & Craig

Rob Nicklin Stoke DAF Sales Exec and Craig Lees Business Integration Manager at Truck and Trailer Equipment completed the born survivor 10k military assault course on Saturday in Cumbria. The (Fuddy Muckers, from Caveman training) were raising money...

06/06/2014 read more »


FIAT Professional wins “Best Trade Van Range” in the 2014 Trade Van Driver Awards FIAT Doblò Work Up scoops “Best Small Pick Up” award for the second successive year Trade Van Driver Awards are decided...

08/05/2014 read more »

Happy Easter

Happy Easter From Imperial Commercials 23 DAF UK Dealer Locations...

17/04/2014 read more »

Signal Radio Breakfast Presenters Andy & Louise

​Breakfast presenters Andy & Louise from Signal Radio visited Imperial Commercials Volkswagen Van Centre in Stoke to collect the Volkswagen Amarok which will be visiting Supermarkets in Staffordshire & Cheshire to collect Eggs for local children...

03/04/2014 read more »

Low weight DAF delivers higher payload for Arclid

The choice by Cheshire bulk tanker operator Arclid Transport of DAF's CF mid-lift axle FTP model along with fitting alloy wheels has resulted in a weight of just 7,780 kgs with a driver and half a tank of fuel. The combination of the low-weight...

29/03/2014 read more »

Carol Kirk collects BVRLA's Best Student 2013 Award

Congratulations to Carol Kirk - Imperial Commercials Group Corporate Fleet Sales Manager on winning the BVRLA best student 2013 award. Carol collected the award at the Glittering BVRLA Awards dinner on Thursday at the London Hilton Park Lane. The...

12/03/2014 read more »

Congratulations Derby

Congratulations Imperial Commercials Derby by Jessica Smith at 22:28 in Praise   Congratulations to all our colleagues at Imperial Commercials Derby for winning the repair and maintenace provider of the year at the Motor...

07/03/2014 read more »


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