About Us

The largest independent commercial vehicle dealer group in the UK

About IMPERIAL Commercials

IMPERIAL Commercials is the largest Independant Commercial Vehicle Dealer Group in the UK. IMPERIAL Commercials is also the largest DAF Trucks Dealer Group in the UK. We have 23 DAF Trucks Dealerships, DAF Trucks is our largest franchise partner. We have 38 sites in the UK with a Head Office in High Wycombe. We have 7 ATF sites, able to carry out VOSA MOT's on Commercial Vehicles they are at ATF Derby, ATF Hull, ATF Peterborough, ATF Doncaster, ATF Bristol, ATF Birimingham, ATF Frome and ATF Norwich. We are owned by IMPERIAL Holdings SA with approximately 52,000 employees worldwide who are responsible for the growth and continued success of the group that began as a motor dealer in downtown Johannesburg in 1948. The Annual turnover is in the region of £6 Billion. Here in the UK we sell new trucks and used trucks. Our other franchise partners are VW Commercial Vehicles, FORD Commercials, Merecedes Benz Truck & Van, FIAT Professional, MAN Trucks, RENAULT Trucks, NISSAN Commercial Vehicles, ISUZU Pick-ups, ISUZU Trucks and HINO Trucks. We sell all makes parts for trucks and vans including truck accessories. We also offer all makes truck and vans servicing. We sell new vans and used vans. We sell new and used trucks. IMPERIAL Commercials is committed to supporting truck and van operators to the highest standards, maximizing vehicle availability or uptime. We offer a wide range of product and service solutions to meet the varying needs of individual vehicle users. Our intention is to provide vehicle and after sales packages on an efficient, value for money basis recognizing individual applications and needs. Many of our 28 locations are open for service for 24 hours, others for extended hours - giving flexibility and optimizing vehicle availability. Of just over 1500 employees approximately 400 are technician grades. We have a demonstrable commitment to continuous technical training - for both sales and technical colleagues - including a substantial apprentice programme (currently over 60 apprentices in training).

Our Parent Company http://www.imperial.co.za/

Imperial Commercials Apprenticeships

IMPERIAL Commercials is the UK’s leading specialist Commercial Vehicle Dealer Group, operating truck and van franchises from 28 locations nationwide, and are committed to supporting truck and van operators to the highest standards, maximising vehicle availablilty and uptime.

We operate 23 DAF franchise locations, many of which are open for service 24 hours a day, others for extended hours 365 days a year- offering flexibility and support to our customer base.

With just over 2000 employees, of which 500 are Commercial Vehicle Technicians, we have a proven commitment to continuous training and development - for both sales and technical colleagues - including a substantial apprenticeship programme with currently over 50 apprentices in training.

In conjunction with Skillsnet and DAF Trucks,IMPERIAL Commercials can offer you an Apprenticeship in Commercials Vehicle Maintenance & Repair.

Employed at an IMPERIAL Commercials location you will work alongside qualified technicians, learning from their experience and developing the ability to work as part of a successful team. You will also be part of the coveted DAF Trucks Dealer Apprenticeship Programme and attend the DAF Trucks Centre of Learning at City Of Bristol College, in two week blocks throughout your Apprenticeship, gaining nationally recognised qualifications in the process. All this and earning money at the same time! The DAF Trucks National Dealer Apprentice Programme gives you the chance to join the select group of specialist technicians working on some of the most modern, sophisticated trucks on the road. And it’s not just a job. It’s the first step in a career that gives you the opportunity to advance, succeed and fulfil your ambitions in the motor industry.

To become an IMPERIAL Commercials Apprentice you must have gained, or expect, a minimum of 3 GCSE’s at grade C or above, one of which must be Maths, and have a genuine interest in all things mechanical. The DAF Trucks Centre of Learning has been based at City Of Bristol college for several years.

Over the last few years, the college has emerged as a leading education provider. All these years of hard work, including a major expansion and significant investment from DAF Trucks, have created a training college that is at the forefront of its field.

Chris Archer - Stoke on Trent - Apprentice
“IMPERIAL Commercials and the DAF programme
provided me an excellent environment in which
to study and work. This combined with the support
and encouragement from my colleagues helped
me to become DAF Trucks Apprentice Of The Year in
my 1st year of the programme.”

The future of the Transport Industry is a challeging and exciting one. If you feel you have what it takes to be part of the best backup in the business then we at IMPERIAL Commercials want to hear from you.

For Further information email:

Also you will find a lot of helpful information here http://www.daf-apprenticeships.co.uk/



See some of our customer testimonials

"I attended Imperial Commercials Halesowen on the 24th March circa midday, on arrival I was greeted professionally by the service reception team and was passed to a workshop technician. I obviously visit many workshop locations and meet 100's of technicians and workshop staff every year wile carrying out my duties for Fraikin and in a majority of the cases I am often dissatisfied by the level of technical competence, accommodation to work through a technical issue and the general customer service delivery/communication. On my attendance to Imperial Halesowen, the technician who assisted me with a technical appraisal of Fraikin SCA operated vehicle BX09DWV (your own job number 55094) could not have represented Imperial Commercials in a better way, communication was excellent and the way he both conducted himself and with a professional manner, the technical ability was at a level higher that I have been accustom to and every technical request was facilitated without hesitation delivered correctly and in a timely manner, health & safety was maintained throughout and when he came under pressure from fellow workshop staff for use of the workshop area and brake test rollers he maintained his professional approach, kept focused and continued with a high level of customer service delivery to completion of the technical appraisal I needed to conduct. I did not get the technicians name but I trust you will be able to track him down and make him aware of the feedback and what training the technician has had in his career and or through Imperial Commercials has outputted into an excellent and productive manner that your company should be proud of."

Mike Wilshaw Fraikin

About Imperial Commercials read more
Customer Service Initiative of the Year award nomination

Customer Service Initiative of the Year award nomination

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09/08/2015 read more »

New VW Transporter & Caddy Launch

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Customers are invited to join IMPERIAL Commercials Volkswagen Van Centre in Stoke at our launch event for the new VW Transporter & new Caddy from September 7th to 16th....

09/07/2015 read more »

Recognised as Investor in People

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Imperial Commercials Western recognised as an Investor In People   Imperial Commercials Western Region has been awarded the Investors in People Standard, demonstrating their commitment to realising the potential of their...

19/06/2015 read more »

MAN Peterborough Region Scoops Up Prestigious MAN Dealer of the Year Awards

MAN Peterborough Region Scoops Up Prestigious MAN Dealer of the Year Awards

MAN Peterborough Region Scoops Up Prestigious MAN Dealer of the Year Awards Steve Affleck Regional Director for our MAN business's in Peterborough, Norwich & Spalding attended the Annual MAN Dealer Conference last week. The conference closed...

12/06/2015 read more »

New Swindon Site

New Swindon Site

Our new Swindon site opens 27th April 2015 and will have a tachograph centre and ADR petroleum bay, class 4,5 & 7 MOT.   The address is;   Faraday Road Dorcan Swindon SN3 5JY     Latitude Longitude 51.55597 -1.72386   The...

16/04/2015 read more »

FIAT Doblo Light Van of the Year

FIAT Doblo Light Van of the Year

New FIAT Doblò Cargo scoops Light Van of the Year and overall Van of the Year awards at the VansA2Z awards The announcement was made at a special event held at Twickenham Stadium in West London on March 19 2015 VansA2Z editors...

24/03/2015 read more »



PRIME MINISTER RUTTE UNVEILS MILLIONTH DAF TRUCK MANUFACTURED IN EINDHOVEN DAF-Rutte-unveils-millionth-truck-940 25-02-2015 Eindhoven On Wednesday, February 25th, Dutch Prime Minister Mark Rutte unveiled the millionth Eindhoven-produced DAF...

25/02/2015 read more »

NEW DAF LF in Support of Breast Cancer

NEW DAF LF in Support of Breast Cancer

Here is a  photo of Michael Barugh's new LF in support of breast cancer, parked next to their XF E6.   LF will be on display at Breast Cancers family day this weekend in Hull.   Truck is final one where the customer...

16/01/2015 read more »

Van & Truck News

Almost 15,000 FIAT Professional vehicles registered in the UK in 2014, a record total for the brand New FIAT Ducato was key to this success, doubling sales in this key segment compared to 2013 despite only hitting showrooms in May Prospects...

16/01/2015 read more »


© Copyright 1996-2011 Imperial Commercials Ltd - Registered Office: Imperial House, 14/15 High Street, High Wycombe, HP11 2BE, UK. Registered Number: 00653665
Authorised and regulated by the Financial Conduct Authority

For Consumer complaints not finance-related, and you feel your complaint has not been resolved by us in a satisfactory manner, you can refer your complaint to an Alternative Dispute Resolution provider.
In the event, Imperial Commercials recommend and intend to use the following:
The National Conciliation Service, Retail Motor Industry Federation Ltd, 2nd Floor, Chestnut Field House, Chestnut Field, Rugby, Warwickshire. CV21 2PA