We are Imperial

Imperial Commercials is the largest Independent Commercial Vehicle Dealer Group in the UK with 39 dealer locations. IMPERIAL Commercials is also the largest DAF Trucks Dealer Group in the UK. We have 24 DAF Trucks Dealerships, DAF Trucks is our largest franchise partner. Our Head Office is in High Wycombe. We have 14 ATF sites, able to carry out DVSA MOT’s on Commercial Vehicles they are at ATF Ayr, ATF Birmingham, ATF Bristol, ATF Dagenham, ATF Derby, ATF Doncaster, ATF Frome, ATF Hatfield, ATF Hull, ATF Ipswich, ATF Nottingham, ATF Norwich, ATF Peterborough and ATF Worcester.

We are owned by IMPERIAL Holdings SA (www.imperial.co.za) with approximately 56,000 employees worldwide who are responsible for the growth and continued success of the group that began as a motor dealer in downtown Johannesburg in 1948. The Annual turnover is in the region of £6 Billion. Here in the UK we sell new trucks, used trucks and new and used vans.

Our other franchise partners are VW Commercial Vehicles, FORD Commercials, Mercedes-Benz Truck & Van, FIAT Professional, LDV, MAN Trucks, RENAULT Trucks, NISSAN Commercial Vehicles, ISUZU Pick-ups, Iveco Truck, ISUZU Trucks and HINO Trucks. We sell all makes parts for trucks and vans including truck accessories. We also offer all makes truck and vans servicing. We sell new vans and used vans. We sell new and used trucks.

IMPERIAL Commercials is committed to supporting truck and van operators to the highest standards, maximizing vehicle availability or uptime. We offer a wide range of product and service solutions to meet the varying needs of individual vehicle users. Our intention is to provide vehicle and after sales packages on an efficient, value for money basis recognizing individual applications and needs.

Many of our 39 locations are open for service for 24 hours, others for extended hours - giving flexibility and optimizing vehicle availability. Of just over 1700 employees approximately 500 are technician grades. We have a demonstrable commitment to continuous technical training - for both sales and technical colleagues - including a substantial apprentice programme (currently over 50 apprentices in training).

News

  • IMPERIAL UK Welcomes Pentagon to the Group

    IMPERIAL UK Welcomes Pentagon to the Group

    IMPERIAL’s UK holding company completes the purchase of Pentagon Motor Holdings and all its subsidiary companies. We are pleased to announce that we have completed, by share acquisition, the purchase of Pentagon Motor Holdings Ltd which includes Reeve (Derby) Ltd and Reeve (Lincoln).

    Pentagon are a car dealership group operating from 21 locations in Derbyshire, Nottinghamshire, Lincolnshire, Yorkshire and Greater Manchester. They hold a wide range of franchises for many leading passenger car brands, with annual turnover just short of £500m they employ approximately 1,230 people throughout their operations.

    You can visit their website at: www.pentagon-group.co.uk to find out more.

    This acquisition reinforces the commitment of IMPERIAL Holdings to continuing to invest in and develop their UK dealership portfolio.

  • Volkswagen Van Centre Stoke Win 3rd Best Stand at The Nantwich Show

    Volkswagen Van Centre Stoke Win 3rd Best Stand at The Nantwich Show

    The team from Volkswagen Van Centre Stoke were very proud to win 3rd prize for best stand in the Motor Vehicles & Allied Trades category at The Nantwich Show yesterday.

  • £1,250.62 Raised for Hearing Dogs for Deaf People

    £1,250.62 Raised for Hearing Dogs for Deaf People

    Fantastic effort from the Imperial Commercials DAF Trucks team at Convoy in the Park over the weekend for raising £1,250.62 for Hearing Dogs for Deaf People.

    Thank you to all the volunteers and to everyone who made a donation.

  • DAF Trucks at Convoy in the Park

    DAF Trucks at Convoy in the Park

    Convoy in the Park was the perfect way for families to get the school holidays off to great start, with spectators able to see the thrilling action of the British Truck Racing Championship on the Imperial Commercials DAF Trucks stand and enjoy a host of off-track family-friendly entertainment.

    The event was an ultimate celebration of trucks, drivers and life on the road. On the DAF stand we had the star of the show the new DAF XF along with a line-up of customer vehicles.

  • ​Truckfest South West a Big Success

    ​Truckfest South West a Big Success

    All our Sales Staff were present, plus colleagues from After sales and Parts. We had customer vehicles from Downton and MC Cullimore plus the new DAF Hospitality Trailer. Customers and staff (including staff visiting with their families) were provided with Burgers and cold drinks from our now famous BBQ team. We were also visited by the stars of Ice Road Truckers - Todd and Lisa.

  • FIAT Professional Derby at Elvaston Steam Rally

    FIAT Professional Derby at Elvaston Steam Rally

    A large number of steam engines and vintage tractors, cars and commercial vehicles headed for last weekend’s 38th annual Elvaston Steam Rally.

    Imperial Commercials were there with FIAT Professional 6 vehicles were on display with the star of the show being the new Fiat Fullback.

    Around 30 full size steam engines were at the event, together with plenty of entertainment for the whole family at Elvaston Castle Country Park on both Saturday and Sunday.

    There was in addition a model show, craft displays and stalls, market stalls, autojumble, children’s entertainment, an old-time fairground and fair organs and working demonstrations of log sawing and threshing.

  • Volkswagen Van Centre Derby at the Derbyshire County Show

    Volkswagen Van Centre Derby at the Derbyshire County Show

    Thousands of visitors attended this year’s Derbyshire County Show which took place on Sunday at Spondon’s Locko Park. Imperial Commercials Volkswagen Van Centre Derby attended with a line up of six vehicles including the all new V6 Amarok which was the star of the show along with the award winning Volkswagen Crafter. Visitors were treated to a warm welcome along with face painting for the children, light refreshments and free goodie bags with our famous triple function Imperial pen.

  • Volkswagen Van Centre Stoke at the Royal Cheshire County Show

    Volkswagen Van Centre Stoke at the Royal Cheshire County Show

    Tens of thousands of people visited this year’s Royal Cheshire Show at Tabley Showground, near Knutsford last week. The show is one of the biggest agricultural events in the North West calendar and ran over two days, Tuesday 20th and Wednesday 21st of June.

    Around 80,000 people attended.

    The crowds came out in temperatures of 26-degrees for The Royal Cheshire County show which has been going for over 177 years, but was granted it’s ‘royal’ status just last year.

    Imperial Commercials Volkswagen Van Centre in Stoke had a full line up of vehicles from the VW Commercial range including the popular V6 Amarok, The Transporter Kombi and the Award Winning Crafter. Simon Jackson Head of business said “This is our first time at the Cheshire Show and we’ve had a great stand with lots of things to do for the kids whilst Mum and Dad browse the vehicles. Lots of interest has been shown particularly the new V6 Amarok with some test drives booked and visits to the showroom next week”

  • Bristol show their support for British Heart Foundation's 'Wear it. Beat it' campaign

    Bristol show their support for British Heart Foundation's 'Wear it. Beat it' campaign

    Imperial Commercials Bristol organised a red day in support of British Heart Foundation’s ‘Wear it. Beat it’ campaign. Staff wore an item of red clothing and donating £1 in support of British Heart Foundation.

    They are also held a cake sale and a ‘guess the number of sweets in the jar’ to raise funds. In the photo are (L-R) Georgia Summerfield, Sue Hazell, Holly Smith and Jane Goff.

    A big Thank you to everyone at Bristol who supported this event.

  • John Walker MBE Visits Volkswagen Van Centre Stoke

    John Walker MBE Visits Volkswagen Van Centre Stoke

    It was great seeing Paralympic Gold Medalist John Walker and his MBE for Services to Archery at Volkswagen Van Centre Stoke with Simon Jackson and Danny Hunt.

    Have you ever sat and watched the Olympic or Paralympic Games and felt truly inspired? Ever thought “I could do that!”?

    In 2012, John was at home watching the action from London when he came across Matt Stutzman – the legendary American known as ‘The Armless Archer’ – firing arrows with his feet.

    John, who is in a wheelchair following a motorbike accident earlier the same year, was utterly inspired and incredibly, just four years later and only three years after shooting the first arrow of his entire life, John is a multiple world record holder and double Paralympic gold medalist. It is the sort of fairy tale that only sport could write.

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