Commercial vehicle dealer, Imperial Commercials, will reopen for business Monday 9th April after its staff responded ‘heroically’ when fire swept through a neighbouring business at its Wellesbourne Park location in Warwick. Keeping customers’ trucks rolling was the key focus for Imperial Commercials as staff were redeployed to other locations in a battle to ensure a seamless service for truck operators.
The building adjacent to Imperial Commercials was completely destroyed during the fire, at the same time as quick-thinking Imperial Commercials staff, led by Service Team Leader, Jim Powell, executed an emergency evacuation procedure ensuring all employees were accounted for with no injuries sustained.
With the imminent threat to personal safety averted, staff worked tirelessly to ensure customer services were largely unaffected, with work quickly transferred to Imperial Commercials’ nearby locations at Garretts Green, Halesowen and Worcester. Incident Commanders from Warwickshire Fire & Rescue reported that, ‘Jim and his team had done an excellent job in moving customers’ vehicles and other items that could otherwise have compromised the fire-fighting efforts’.
Although having sustained serious smoke-related and minor structural damage, Imperial Commercials’ Wellesbourne Park facility remained closed until a full clean-up and decontamination work was completed. All relevant staff had been redeployed to other Imperial Commercials sites with phones diverted accordingly. It re-opens for ‘business as usual’ on Monday 9th April, exactly a month after the fire.
“I am deeply impressed with the conduct of our Wellesbourne Park staff,” said Imperial UK Group HR Director, John Spence, “it’s been nothing short of a heroic effort by everyone.
Through the decisive actions of Jim Powell, nobody came to harm, while Commercial Director, Alan Ellison, and his team, have shown remarkable resolve in delivering our promises to customers. I would like to thank everyone for their valiant efforts,” he said, “particularly those who have worked extremely long hours and over weekends in order to deliver maximum uptime for our customers, and to uphold – and enhance – the excellent reputation of Imperial Commercials in the region.”
Imperial Commercials is the largest single dealer group for the DAF Trucks brand in Europe, with 25 DAF-franchised locations strategically located throughout the UK. Including other commercial vehicle franchises, Imperial Commercials has a presence at 29 UK locations providing sales, service and parts for a number of commercial vehicle marques.